The Vision of G4

G4 is the premium brand imagined and designed by Geoffroy Lequatre; wanting the unthinkable, daring to create and invent a dimension where every sparkling detail matters!

One dimension where bike clothing is worn for the pleasure of simply being beautiful and performing, a dimension that anticipates the timeless by intuition and passion. A dimension that renounces fatality, that claims the real and the quality and defies convention to look like no one else. To be a look and style for the charm of modern cycling with the sole purpose of elegant performance.

Lliterally born on the roads of the French Riviera, the G4 brand is inspired by the values and glamorous heritage of the Côte d'Azur lands. The sumptuous sea, magnificent mountains, mythical roads and multicultural diversity have defined its character traits to pay homage to the indomitable cyclists coming from all over the world, in search of the new art of living shaped by the G4 fashion house.