4 DAYS IN PARIS FOR G4

When 2 premium brands meet for a common project, around a sport which become more and more trendy, it gives an innovative concept in the world of cycling and automobile. We are proud to present you our G4 // Mini PARIS collection.

By associating with Mini Paris, an identity and strong brand as same as G4, Geoffroy Lequatre, founder and designer of G4, realizes that no cycling brand has ever done in France.

The combination of these two high-end brands has led to the creation of a Pop-Up Store, a project in preparation since the former winter, which allows G4 to shine in the city of light but also the capital of fashion.

Back on the 4 very busy days in Paris for G4 and its founder Geoffroy Lequatre !

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Thursday evening was our private launching evening in the presence of journalists, our best customers, some friends and relatives. The opportunity to discover the Mini Paris limited edition and all of our collections presented by Geoffroy Lequatre. A convivial and happy moments thanks to the many animations in a cycling atmosphere.

We want to thank Jeff & Vogue Coiffure for the Barber shop animation and DJ Roman Koudert for the musical animation. Thanks to Chazal for its premium food which enchant our taste buds and to the excellent Champagne Castenau for making the evening sparkling !

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On Friday, Geoffroy and Petra spent time at Mini Paris and then they had lunch with the Mini Director in order to talk about the last details of the corner.

The opportunity to breathe a little after this very successful evening inauguration and the weekend that promises to be very busy too !

 

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The Saturday day was dedicated to medias. We continue our journey in the capital at l’Equipe 21 where Geoffroy was brought his analysis of former professional cyclist on this fantastic Giro but also to talk about his new life as a designer and his actuality.

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For our last day in Paris, G4 offered to Parisians and cyclists from Île-De-France a friendly Sunday ride of 80km under a radiant sun Made In Nice !

Thanks to the Superides community and Stéven Le Hyaric but also all the people who were here to have shared this moment with us. We also want to thank Denis Brogniart to join us, in full preparation of the Etape du Tour, who wear his G4 Luxe Jersey !

 

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Parisians Friends, this POP UP Store will permit you to discover G4 univers and all its collections and order directly with the Ipad. Open only 2 months in the MINI PARIS store (89 Bd Raspail 75006), G4 have for you a promo code of 5% OFF and delivery offer only available at Mini !