Cycling and car: sustained partnership!

G4 and Mini Paris are creating a new concept store mixing car and cycling.

Mobility is the new challenge and the news issues. That is the real goal for manufacturers and for users.
In sports competitions as in city lifestyle, the behaviors evolve with new technologies.

Different ways of move have no borders and come together to build the futur about innovations.

For example :
Aston Martin has worked with Factor to produce the ONE-77 PRO BIKE MK2 witch is a bike that brings together the latest breakthroughs. It’s probably the most technologically advanced bike of all time.

The prestigious Italian brand Ferrari has been working with Colnago for more than 40 years to produce bike series that demonstrate excellent weight-performance and state-of-the-art technology.

Maclaren, the famous British F1 team, the goal was easy : create the fastest bike in the world with S-Works. Technological wind tunnel tests with professional athletes have been done for this purpose. Aerodynamics, rigidity, lightness … each component has been studied and analyzed to produce one of the most efficient bikes on his time, you can find the result here.

Another team of Formula 1 : MERCEDES AMG PETRONAS just signed a partnership with ASSOS, specializes in cycling equipment.

G4 – MINI PARIS.

The boundaries are not fixed and many connections are established between these different areas or advanced technology, research and development are driving success.

It is the target of the collaboration between G4 the high end cycling brand and MINI Paris which gave rise to a new concept never seen in the bicycle and car market in 2018: A Pop-Up Store and a MINI by G4 cycling collection.
The high end cycling clothes brand of founder professional cyclist Geoffroy Lequatre took his suitcases from Nice, France to fly to the city of light.
Glorification of cycling fashion and cycling design, Paris is much more than our capital, it is an entire symbol of lifestyle, taste, style and art of living and cycling.
The car manufacturer of BMW group has redefined mobility in the city, MINI is a unique lifestyle brand with legendary curves. MINI is also an emblematic brand of urban lifestyle and parisian elegance so stay tuned for this year 2019 because a lot of surprises are likely to come.