Cycling in Dubai
Since several years, the cycling took place in Dubai and didn’t stop growing, an important foreigners community but also local people who begin to be passionate about cycling.
Every day, new bike cycling track raising from the ground and the number of cyclists and licensees are growing up more and more.
In this fact, we created a lot of services for cyclists who are looking for expertises, materials, advices and training!
AWC: the Concept
The establishing of Airwerks Cycles is then the perfect concept and place which bring the wishes and expectations of Emiratis cyclists.
A unique concept that includes a brand of bike Basso, a brand of clothing and accessories G4, a restaurant, a yoga room and fitting room, mechanical services and bike rental.
Therefore, that’s more than a bike store, it’s a whole world designed for all cyclists who are in search of novelty in the service of a community.
To let this community more dynamic, AWC created unique and unreleased events like the famous Evening Ride which make the community enhance and gather all the cycling fans aswell from younger to older until the female public.
G4: the hoped partner!
G4 is so proud to be part of this high end and unreleased concept that bring it beyond the French border, in the middle east!
G4, the high end brand created in Nice, Côte D’Azur is exported to the biggest places in the world as Dubai et and we propose in this Store all our G4’s collections which are suitable the the marketplace and the demand, you’ll find mostly the entire collections on G4’s catalog.
Airwerks has acquired brands and partners specialized in the professional domain of cycling and former professionals each one in his chosen field who are:
- Andrei Sirenko, former olympic tri-athlete from Ukraine and now the manager of AWC
- Geoffroy Le Quatre, former professional cyclist and actually the designer, founder of high end clothes bike’s brand established in Côte d’Azur and specially the creator of Desert Storm (limited collection) that amaze a lot of people during the launching.
- Basso bike, the family brand of an italian cyclist previously,champion of the world, who supply AWC with bikes.
All this brains working together with a different vision but also similar to let this project grows up and enhance in that Emirat.
The concept and the beginnings of this project are going well thanks to a homogeneity of staff and partners and an alchemy between the different brands and the Emirati visionary owner of this concept that made this idea of a concept-complex store possible.
In addition, the culture difference in the Airwerks Cycles community has made this store more multinational where people come from all over the world to drink a good coffee, eat a Healthy dish, relax with yoga classes and specially discuss about cycling domain, the development of equipment and novelties in textiles.
In addition AWC launches limited collections with G4 and Basso including the latest in sight who was well welcomed by the local population: the “Desert Storm” collection in line with the climate and demography of the UAE, a name who speaks to every cyclist who has tested the cycle tracks of the UAE.
Our imprint, our promise!
We can say that the bike has exceeded the limits of the sport and has become a strong community and sharing a common pleasure, cycling passion!
G4 is proud to support the AWC Store concept internationally, which is ideal to further promote our premium brand and continue to create unique collections to satisfy the international market in search of this “je ne sais quoi” !
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