Since 2016, Black Friday means big commercial offers, sales and massive discounts.

All about Black Friday:

“Made in USA”. Directly imported from the United States, this commercial period sweeps over the internet just before Christmas. The “Black Friday” take origins in several theories, more or less different and close each other.

All in all, this tradition begins with Thanksgiving, a big American week end where whole families gather around a turkey too big to be true.  joy and family moment made this party one the most popular holidays calendar for our neighbors across the Atlantic.

The first theory comes from the 1930s, shop used to refresh economic activity over this period for consumers to start their Christmas shopping. This has led to massive balances and huge amount of discount.

A second theory starts with press references from the 1950s talking about many employees trying to avoid the day after Thanksgiving and declaring themselves sick.

Another theory, more or less related to others, is that the Black Friday comes from the merchant account books at this time of the year. Because of the bad sales period, the accounts of the stores are in the red and therefore written in red pen. Thanks to this day of sales record, the accounts return to positive, and therefore written in black pen.

In the 60s, the legend will take root with the city of Philadelphia who used the term to describe the traffic jams and roads crowded by consumers attract by shoping.

This last one is the most popular theories about this famous “Black Friday”.

Even in France, Black Friday has become a famous event of the year, the good opportunity to find good deal, more than 62% of French people guess the will buy during this period.

 

Black Friday with G4:

If you know us and our brand, you know that we are not used to selling our products or setting up outrageous cheap prices. Our products prices are made by our products values.

So we decided to run a Black Friday campaign, but without going into the mood of hyperconsumption that involves overproduction and excessive pollution for our earth.

With G4 and Black Friday, you will find cycling outfits from old collections with sweet prices, jerseys and bib-shorts at the end of the series and offers on our range of accessories and winter cycling equipment.

You will therefore have to dig a bit here

but to help you, everything in on Black Friday tag. be fast because stocks and sizes are limited.

For us,

This is an opportunity to give to our customer sweet prices, to dig into our stocks and offer you mythical G4 collections like our national edition jerseys, our Art jerseys or the Mediterranean bib and jerseys outfits.

For you,

This is an opportunity to take advantage of G4 with  prices, to discover the brand and to buy quality products that are effective over time on the saddle.

Here is a quick overview of the products available for this Black Friday period from Thursday, November 28 to Sunday, December 01. from -10% to -40% on our online store, HERE.

Winter cycling clothing: Good deals

Take advantage of Black Friday to warm up and find your winter outfit. Find all our Black Friday offers on this page: HERE.

Enjoy the entire Denim collection at a reduced price for this Black Friday,

The jackets are composed with three  layers to fit with all the conditions of winter and low temperatures. (Between 5 ° C and -5 ° C)

A Nano-Tex layer for a windproof effect covers the jacket and makes it completely waterproof and water repellent.

The Denim Cycling Jacket protects against cold, wind and rain while keep the distinctive G4 signature and elegance.

The winter G4 body suit

It’s available also for this Black Friday. Its stretch fabric has been specifically designed to improve aerodynamics comfort on the sadlle.

It’s have an elastic band and reflective zip for a secure fit . In the back, find a band and two large reflective pockets for a nice visibility on the roads.

Enjoy also discount on the Simply winter bib-tights. This is our classic, black, sober, it is suitable for all situations, all outfits. It is for cyclist looking for a qualitative winter equipment with high-ends finishes. It will help you perfectly during the mid-season and winter.

Of course, like all our shorts, it is equipped with ourmaster pad … The Pro 100 HD Pad that will give you unmatched comfort even after several hours in the cold temperatures of winter.

RATED EQUIPMENT AND ACCESSORIES

Many accessories like our gloves and caps are available at a sweet price for this Black Friday, go to our shop to enjoy!

THE ARCHANGE COLLECTION

The most sophisticated winter cycling collection in the world, Archange is also available for Black Friday with 10% off, enjoy it here!

Performance and elegance are once again put and multiplied, membranes, thermo active water repellent, with reflective fabrics.