G4 has signed its first professional contract!
The Geoffroy Lequatre designed brand enters the World Tour peloton for at least the next two seasons when all the Cannondale Pro Cycling team riders and staff will be clad in G4’s casual clothes which combine Italian-made chic with French savoir-faire.
G4 founder “Geo” Lequatre confirmed an agreement was quickly reached following discussions initiated after this year’s centenary Tour and he was looking forward to working with the riders and staff of Cannondale to further develop the brand. “It was important for us to partner with a World Tour team that shared our desire for perfection with a twist of fun. The team’s rich history and distinctive cycling kit provided the inspiration for the designs while rider comfort and style dictated the choice of materials.”
For their part, Cannondale Pro Cycling Team Manager Roberto Amadio said “the team have a reputation for nurturing and developing young riders and we apply the same philosophy to some of our business partners.”
About G4:
Founded in 2010, G4 is a young, vibrant brand based in the French, Cote d’Azur which designs and produces sporting garments of the highest specification. Real-life partners Geoffroy Lequatre and Petra Harangi obsess over the tiniest details to ensure that their stylish, form-fitting products sold on line in the G4 boutique www.g4dimension.com and at selected retailers will delight even the most discerning customer.
From the start of the new cycling season, keep up to date with the entire G4 Cannondale collection and collaboration on www.g4dimension.com, on Twitter @G4dimension and Facebook.com/G4.
About Cannondale:
Founded in 1971, Cannondale is a global industry leader with a strong heritage in design, development and manufacturing of high performance bicycles, apparel and accessories. With a reputation for continuous innovation and quality, Cannondale corporate headquarters is located in Bethel, Connecticut, USA, with offices in Canada, Holland, Japan, Switzerland, Australia, United Kingdom, Taiwan and an assembly/manufacturing facility in Bedford, Pennsylvania. For more information, visit www.cannondale.com
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