The 2018 edition of the Tour de France is launched! Who says Tour de France, says Etape du Tour! As every year, the G4 team was present at the exhibitors’ village but also at the start of this famous race with its G4 / MINI PARIS team! Geoffroy Lequatre, founder and Designer of G4, takes you behind the scenes of this prestigious event, which took place this year in Annecy !
One word: A maxi weekend In G4 mini! !
I’m proud to have been able to plan a weekend of this kind and to have been able to share with the entire G4 team and our ambassadors and friends a real moment of meeting and exchange thanks to our team G4 MINI PARIS. What a craze around this project! I want to thank MINI Paris and Baptiste Cabaret for this extraordinary adventure! A POP UP store at Boulevard Raspail and A team at the height of the cycling challenge on the Etape du Tour, all in elegance and performance!
The Etape du Tour weekend is a must for cycling fans of the Tour de France around the world! 15,000 international cyclists for a day of madness! As a Professional ex, this fervor around this myth always impresses me! When I was professional and on the Tour you do not imagine what this stage of the Tour for fans means! It’s just the world championship of 15000 cyclists!
The weekend at the show was beneficial for G4. Many visitors and regular G4 came or came back, to discover our new collections and for many of them discover our brand G4.
I was there to discuss and share my experience and passion for the products I develop! A lot of good feedback and as always Cycling Fans and discussions Bike Pro / performance and of course the style!
After 2 days of salon and meeting place at the sports area with the G4 Mini team!
On Saturday the team is gathered at stand G4 for the official photo!
Missing our super ambassador Matthieu Converset who is convalescent! Too bad for our team because Matthieu finished 2nd in 2016!
Sunday morning wake up at dawn to start on the front line with our G4 Mini team! We are all the rage and start in a relaxed way! It left for 170km with 4000m of elevation gain! A long day is waiting for us! The passes are chained the day goes perfectly, everyone is pleased at his level! We share this moment with competitors, cheering on our friends, and we will ride to the finish with great pleasure and proud to wear the colors of the G4 Mini team.
Sporting results: we all managed to finish the stage and win our day because the fun guided us to the final medal!
I would like to thank the whole G4 team and Aux filles for their support during this weekend and their encouragement and precious support! Thanks also to all our community for being present during this weekend, on the village of the Tour but also on the road wearing our high-end clothing G4! Thank you for your feedback and messages and your loyalty! More and more people are proud to use the #iwearG4 #jeporteG4.
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