G4 Custom offers you the opportunity to create custom cycling apparel, including cycling jerseys, whether you are a group of friends, a cycling club, or the organizers of sporting events.
Last weekend, G4 was an official partner of the Tour des Alpes-Maritimes et du Var, a professional cycling race taking place in several stages in the south of France for which G4 designed the official jerseys of the race.
Personalized cycling jerseys for the pros
Since last December, Geoffroy Lequatre, founder of G4, as well as the teams of the Tour des Alpes-Maritimes and the Var, Fred Maistre the organizer of the Tour and Amaël Moinard the director of the Tour, have been working together on this partnership project.
Geoffroy tells us:
“The idea was to create a unique collection around the leader jerseys, but also for the general public and fans. We wanted to dust off the codes of the traditional leaders’ jerseys to make them real creations so that the pros themselves would want to keep them after their victory!
As soon as we got together, the ideas started flowing (…) We had to quickly implement all these creative ideas, validate the models, validate the choice of the Luxe range for the jerseys we were going to distribute to the riders of the race.
We wanted the leaders of the Tour to benefit from the best cycling clothes combining design and high quality to match their performance during the event.
Our collaboration with the Tour does not stop there, we have developed together a merchandising collection available for all to the effigy of the Tour des Alpes-Maritimes et du Var (…) a limited collection that you can now find on the site g4dimension.com.
The main message I want to convey is that anything is possible and everything is possible with our G4 Custom service. A good customization is above all a good exchange of needs and objectives beforehand. And for that, we adapt to really all types of profiles and all requests for customization as far as possible. It can be for a group of friends, events like the Tour or for clubs, complete outfits or only personalized bike accessories, high quality fabrics or just the essentials for riding… Everything is modular and customizable, you don’t have to be afraid and really let your desires speak for themselves.”
An unforgettable experience
Geoffroy expresses himself on these three days spent with the Tour des Alpes-Maritimes et du Var:
“It is always a great honor for me to participate with my brand in great cycling events like the Tour des Alpes-Maritimes et du Var. As a former pro cyclist, it is this whole universe and this competitive spirit that brings back wonderful memories.
These three days have been magical! I am very proud and happy that a Frenchman like Kevin Vauquelin was able to win this Tour 06-83 and proudly wear the leader’s jersey from start to finish (…) it is a pleasure to see the reactions of the professional cyclists to the different leaders’ jerseys.
We are very proud to have received good feedback on the design and quality of our jerseys from professional cyclists as well as from press agents of some professional teams, who are generally used to custom-made and very technical clothing.
A big thank you to the Tour des Alpes-Maritimes et du Var for trusting us and allowing us to also share this wonderful experience with some of our loyal customers with whom we were able to follow the race live and be at the heart of the action throughout the weekend.”
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